It’s been a something of a comeback year for Sony Ericcson. After a shaky foray into the Android world with last year’s lacklustre Xperia X10, Sony Ericcson kicked off 2011 with the impressive Xperia Arc; a slender Android smartphone with a distinctive design and a killer camera.
The long-awaited PSP Phone emerged in the shape of the Xperia Play which was frankly not up to everyone’s expectations, but an interesting device that’s bagged a string of limited exclusive titles, most notably Minecraft Pocket Edition.
Then there was the Xperia Ray, a super-stylish smartphone with the same imaging capabilities of the Arc and more recently the Xperia Arc S, which is a sexed-up, overdriven version of the Xperia Arc with a faster processor.
Sony Ericsson has also sensibly released a range of phones that will all be getting upgraded to Android 2.3.4 Gingerbread regardless of specifications or size. This represents a more thoughtful, considered approach to updates – anyone remember the Froyo update hell of the Samsung Galaxy S?
Today, Sony Ericsson has released its third quarter report, noting a 33 per cent spike in sales as well as announcing that 22 million Xperia Android phones have been sold to date.
Interestingly, Bert Nordberg Sony Ericsson President and CEO announced that the company will “continue to invest in the smartphone market, shifting the entire portfolio to smartphones during 2012,” which gives us some idea of what to expect.
On the rumour-vine we’ve heard that Sony Ericsson may be working on a superphone beast called Nozumi that’ll feature a 4.3-inch screen, 1.5GHz dual-core chip. Sony is also thought to be buying out the Ericcson part of the company, effectively rebranding the company as Sony’s mobile arm.
Whatever happens, we’re hoping that all future Sony Ericsson phones follow the Ray’s design ethic and ditch the horrible shiny plastic.
Source: Sony Ericsson