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Sony Ericsson Xperia Plays used to control Kasabian singer and Darren Bent

One of the more inventive exercises in promotion we’ve seen recently is this video starring Kasabian frontman Tom Meighan and England/Villa star Darren Bent.

Normally you’d expect a professional athlete to be able to run rings around a swaggering rock scally. But the twist here is that they’ve been given a Sony Ericsson Xperia Play each, which gives them command of five real footballers in an indoor kickabout session. So this evens things out a bit. It’s a bit like that episode of Father Ted where Father Jack ‘plays’ five-a-side…

We’re not totally sure where Kasabian fit into the picture but we get the Darren Bent angle; Pro Evolution Soccer 2012 recently arrived on the Xperia Play where it enjoyed a period of limited exclusivity. FIFA 12 will be heading to the Xperia Play as well, and will be exclusive from the 1st of December until Februrary 2012.

It’s a fun viral video and we hope to see more of this kind of thing. We’re petitioning Sony Ericsson to do something similar with the cast of Time Team and Minecraft right now.