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Amazon Prime and Instant Video apps land on Roku Channel Store

Amazon’s video on-demand and pay per view services are now available for download on Roku devices.

This means that Roku owners will be able to tap into Prime Instant Video-exclusive shows like Transparent, Outlander, Ripper Street, Extant and later on, the recently-greenlit first series of Sneaky Pete

Episodes of Game of Thrones season 5, The Walking Dead season 5, Taken 3 and Minions are among the many titles available to buy and rent from Amazon Instant Video.

Best 4K streamer: Amazon 4K Fire TV Box vs Nvidia Shield vs Roku 4 This is a rare move for Amazon, which typically doesn’t have as big a presence on mini streamers as chief rival Netflix. What’s more, content from both of the Amazon apps will be picked up by Roku’s powerful search tool. 

Like Amazon’s own Fire TV devices, Roku mini streamers let you search by title, actor and director. But unlike Amazon, which so far has restricted its IMDb-powered search tool to its own services, Roku’s platform agnostic search tool combs across services, pulling in search results from Netflix along with free movie services Popcornflix and Snagfilms and now Prime Instant Video and Amazon Instant Video. 

Ed Lee, vice president of content acquisition at Roku, said that the launch of Prime and Amazon Instant Video means Roku has the widest line-up of streaming services in the UK. 

“Amazon Video is one of the most popular streaming services among British consumers and we are delighted to make it available to our UK customers.”

“With the addition of Amazon Video in the UK we now have the most comprehensive streaming channel line-up among major video streaming services and catch-up TV channels.”


All of the catch-up services from the public service broadcasters – BBC iPlayer, ITV Player, All 4 and Demand 5 – are present and correct, although currently, there’s no indication if and when the likes of BBC Store and ITV Hub will be touching down

As well as this, customers can sign up for and buy and rent titles from Now TV, Sky Store (including Buy & Keep titles) and Google Play Movies. 

Last month, Roku unveiled the Roku 4, which CEO Anthony Wood called ‘our best streaming player yet’. As well as promising support for 4K Ultra HD video at 60fps, the new device will also feature a 4K Spotlight section, drawing in Ultra HD content from a number of sources including Netflix, Prime Instant Video and, someday, one day, maybe even BBC iPlayer. 

Roku owners will be able to see the new apps in the Channel Store from today. There’s still no UK price or release date for the Roku 4. 


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