Former Jedi Knight Ewan McGregor is to star in a new ad campaign for BT TV.
The Star Wars, Trainspotting and Moulin Rouge star has signed on to feature in a number of fourth wall-breaking TV spots for the broadcaster, which will poke fun at the process of putting together large advertising campaigns.
As the campaign unfolds over the coming weeks, McGregor will be joined by other famous faces from the movies and some well-known sportsmen too, including Arsenal winger Alex Oxlade-Chamberlain and Manchester United’s Robin Van Persie, who are regular guests on BT Sport shows.
BT’s consumer marketing director David James (not that David James) said “BT has an extremely attractive TV and Broadband offer for consumers and we wanted to introduce these to the public, in an entertaining and unique way.
Premier League TV rights 2016-19: What games have Sky and BT got?“After all, it is not often that you see Ewan McGregor hanging out with footballers Robin Van Persie and Alex Oxlade-Chamberlain, along with a group of zombies and Vikings. We have stuck with the humorous nature of our previous marketing campaigns which have proved so popular.”
This celebrity-led charm offensive comes as the 2014-15 Premier League season comes to a close, and BT Sport limbers up for the future. The UK’s biggest ISP has secured live broadcast rights for 42 Premier League games over the next three seasons. Hiring Obi-Wan Kenobi himself can’t have come cheap, but after lashing out £960 million on said rights, its clear that BT is prepared to go toe to toe with Sky’s pay TV empire.
Rivals Sky outspent BT to secure rights to a further 126 matches for the next three seasons. Determined not to suffer the same fate as Setanta Sports, BT has also secured rights to live UEFA Europa League, Bundesliga, Ligue 1, SPL and Primeira Liga matches as well as Seria A football.
BT Sport channels are available to all BT TV customers, while BT Broadband and BT Mobile customers can watch live streams online or on iOS and Android devices for no extra cost.
Sky TV customers can get the BT Sport channels – BT Sport 1, BT Sport 2 and ESPN – in standard definition for free if they take BT Broadband. The same channels are also available in HD for an extra £3/month.
Alternatively, Sky TV customers without BT Broadband can subscribe to BT Sport directly, paing £12/month for the SD channels or £15/month for the HD channels.
Virgin TV customers can also get BT Sport in HD for £15/month. A standalone BT Sport SD package isn’t currently available to Virgin TV customers.