Pay channel Watch today rebrands as W, a premium entertainment channel that’ll feature same-day repeats of BBC One’s EastEnders alongside Get Me To The Church and Honey I Bought the House.
Launch night shows include Sara Cox ON Friendship, which promises to take a look at how social media has changed relationships. Other staples of the new-look channel W include hit US imports including horror series The Strain, Grimm and Code Black, Criminal Minds: Beyond Borders and CSI: New York.
Related: Amazon Fire TV owners Really get Dave, Drama and Yesterday, todayW is a UKTV channel – the same company that runs Dave, Really and Yesterday – that’s currently only available to pay TV customers.
W and its HD equivalents replaces Watch in the programme guide slots on Sky TV (channel 109/245) and Virgin TV (124/191). As well as being able to catch all of the action on W in both SD and HD, Sky and Virgin TV customers can also catch up with the best of W’s content on an on-demand basis; although if it’s EastEnders episodes you’re after, you’ll probably have better luck with BBC iPlayer.