At Macworld in 2007, Steve Jobs revealed the Apple iPhone. It became a phenomenon. We chart the history of the iPhone from it's birth to the present day.
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History of the iPhone

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"Thank you for coming."
"We're gonna make some history together today."

January 9, 2007

Macworld Conference and Expo, San Francisco

The first iPhone is announced

"Apple reinvents the phone."

Steve Jobs took to the stage to reveal its first iPhone, which combines a mobile phone, widescreen iPod and internet communications device into a single touchscreen handset. Unsurprisingly, the audience went wild.

The iPhone was released in the United States on 29th June 2007, it was later released in the UK and available exclusively on O2.

iPhone

  • Released: June 29, 2007
  • Screen size: 3.5"
  • Resolution: 320×480 at 163 ppi
  • Storage: 4GB, 8GB, 16GB
  • Camera: 2.0 MP
  • Colours: Black
  • Operating System: iPhone OS

This is only the beginning.

July 10, 2008

Opening of the App Store

At launch you could download 552 apps, 135 of which were free. In its first weekend, over 10 million apps were downloaded from the App Store. The first big hit was Sega’s Super Monkey Ball, which was downloaded over 300,000 times in the first month.

June 9, 2008

WWDC 2008 at Moscone Center, San Francisco

iPhone 3G announced

"The iPhone you have been waiting for."

Although the camera and processor remain unchanged from the original phone, the iPhone 3G added 3G connectivity for speedy web browsing as well as GPS.

iPhone 3G

  • Released: July 11, 2008
  • Screen size: 3.5"
  • Resolution: 480×320 at 163 ppi
  • Storage: 8GB, 16GB
  • Camera: 2.0 MP
  • Colours: Black, White (16GB only)
  • Operating System: iPhone OS 2

We love 3G data speeds, the iPhone no longer feels like a slow-coach when you’re not in range of a Wi-Fi network.

June 8, 2009

WWDC 2009 at Moscone Center, San Francisco

iPhone 3GS announced

S

"The fastest, most powerful iPhone yet."

Despite looking almost identical to the iPhone 3G, the 3GS improved greatly on the specs, with an all-new 600MHz processor, a whopping 256MB of RAM and 32GB of storage space. The 3-megapixel camera could also shoot video for the first time.

iPhone 3GS

  • Released: June 19, 2009
  • Screen size: 3.5"
  • Resolution: 480×320 at 163 ppi
  • Storage: 8GB, 16GB, 32GB
  • Camera: 3.0 MP
  • Colours: Black, White
  • Operating System: iPhone OS 3

Everything is faster, the camera is significantly improved, and the video shooting is very well done.

June 10, 2010

WWDC 2010 at Moscone Center, San Francisco

iPhone 4 announced

"This changes everything. Again."

At last we had Apple’s Retina display, packing a meaty 326 pixels into every square inch of the screen. The iPhone 4 also introduced a VGA front-facing camera alongside the improved 5-megapixel rear snapper. And then there's that gorgeous, skinny stainless steel frame...

iPhone 4

  • Released: June 24, 2010
  • Screen size: 3.5"
  • Resolution: 960×640 at 326 ppi
  • Storage: 8GB, 16GB, 32GB
  • Camera: Rear - 3.0 MP, Front - 0.3 MP
  • Colours: Black, White
  • Operating System: iOS 4

iPhone 4 is here at last - and it's packing an improved camera, new design, HD-video shooting, video calling and much more.

10 billion app downloads

22 January, 2011

The 10 billionth app downloaded was Paper Glider Thing by Space Inch, LLC, which was downloaded by Gail Davis of Orpington, Kent, UK, who received a $10,000 iTunes Gift Card to commemorate this historic milestone.

In the time you have been reading this Apple have sold 0 iPhones and generated $0*

August 24, 2011

Steve Jobs’ declining health due to pancreatic cancer forces him to stand down as Apple CEO, naming Tim Cook as his successor. Cook had already served as acting CEO earlier in the year while Jobs received treatment.

"Some people say, 'Oh, God, if [Jobs] got run over by a bus, Apple would be in trouble.' And, you know, I think it wouldn't be a party, but there are really capable people at Apple. My job is to make the whole executive team good enough to be successors, so that's what I try to do." - Steve Jobs

October 4, 2011

Apple's Cupertino campus

iPhone 4s announced

"The most amazing iPhone yet."

Siri is born, providing a hands-free means of controlling your mobile - as long as you aren’t Scottish or anything. Meanwhile the iPhone’s camera jumps up to an 8-megapixel camera with 1080p video recording.

iPhone 4S

  • Released: October 14, 2011
  • Screen size: 3.5"
  • Resolution: 960×640 at 326 ppi
  • Storage: 8GB, 16GB, 32GB, 64GB
  • Camera: Rear - 8.0 MP, Front - 0.3 MP
  • Colours: Black, White
  • Operating System: iOS 5

The iPhone 4S is Apple's best phone to date, with a better camera and faster processor. iCloud and Siri could be revolutionary

October 5, 2011

Steve Jobs dies, one day after the launch of the iPhone 4s.

"Remembering that I'll be dead soon is the most important tool I've ever encountered to help me make the big choices in life. Because almost everything -- all external expectations, all pride, all fear of embarrassment or failure -- these things just fall away in the face of death, leaving only what is truly important. Remembering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose. You are already naked. There is no reason not to follow your heart. ... Stay hungry. Stay foolish." - Steve Jobs

September 12, 2012

Yerba Buena Center for the Arts, San Francisco

iPhone 5 announced

"The biggest thing to happen to iPhone since iPhone"

The iPhone 5 was a milestone device, rocking the first 4-inch iPhone screen. It was also the first Apple phone to pack the Lightning connector.

iPhone 5

  • Released: September 14, 2012
  • Screen size: 4" Retina HD
  • Resolution: 640×1136 at 326 ppi
  • Storage: 16GB, 32GB, 64GB
  • Camera: Rear - 8.0 MP, Front - 1.2 MP
  • Colours: Black & Slate, White & Silver
  • Operating System: iOS 6

The 2012 iPhone is here, with a new A6 chip, a larger 4-inch display and iOS 6 featuring Passbook and FaceTime over mobile data.

October 2012

Jony Ive becomes the lead designer for iPhone’s software as well as hardware. Ive’s new position follows the departure of Scott Forstall, who allegedly clashed with Ive on the design of existing Apple apps.

50 billion app downloads

May 16, 2013

The 50 billionth app downloaded was Say the Same Thing by Space Inch, LLC, which was downloaded by Brandon Ashmore from Mentor, Ohio who received a $10,000 App Store Gift Card to commemorate this historic milestone.

September 10, 2013

Apple HQ, Cupertino

iPhone 5S & 5C

"Forward thinking."

The iPhone 5s introduced Apple’s fingerprint sensor, known as Touch ID. A collective sigh of relief swept across the world from anyone who sucks at remembering passwords.

iPhone 5s

  • Released: September 20, 2013
  • Screen size: 4" Retina HD
  • Resolution: 640×1136 at 326 ppi
  • Storage: 16GB, 32GB, 64GB
  • Camera: Rear - 8.0 MP, Front - 0.3 MP
  • Colours: Space Grey, Silver, Gold
  • Operating System: iOS 7

The iPhone 5S has landed in three shades, packing an improved camera experience, a 64-bit processor, not to mention a fingerprint scanner.

In the time you have been reading this Apple have sold 0 iPhones and generated $0*

"For the colourful."

For the first time, Apple launched two iPhones side-by-side. The iPhone 5c was a more ‘fun’ polycarbonate model, coming in blue, green, yellow, white and - of course - a sexy pink. However, despite losing Touch ID and sporting an older A6 processor, the iPhone 5c wasn’t quite as affordable as previously hoped.

iPhone 5c

  • Released: September 20, 2013
  • Screen size: 4" Retina HD
  • Resolution: 640×1136 at 326 ppi
  • Storage: 8GB
  • Camera: Rear - 8.0 MP, Front - 0.3 MP
  • Colours: Blue, Green, Yellow, Pink, White
  • Operating System: iOS 7

Apple's colourful new iPhone plays second fiddle to the more powerful 5S, but might be for those who want a more distinctive iOS handset.

September 17, 2014

Jony Ive’s first major contribution to iPhone’s interface, iOS 7, is launched.

Death of skeuomorphism

Ive was apparently not a fan of Forstall’s skeuomorphic design, actually wincing in an interview with The Telegraph when asked about the leather stitching effect on Apple’s Calendar app. With iOS 7, the old look was stripped away and replaced with a sleek, flat interface, boasting all-new typography and icons as well as gyroscope-operated parallax desktops.

Read our iOS 7 overview here »

September 9, 2014

Flint Center for Performing Arts, Cupertino

iPhone 6 & 6 Plus

"The two and only"

After months of speculation, Apple finally revealed its all-new super-sized iPhones. Using the slogan ‘bigger than bigger’, the iPhone 6 and iPhone 6 Plus sported 4.7 and 5.5-inch screens respectively.

iPhone 6

  • Released: September 19, 2014
  • Screen size: 4.7" Retina HD
  • Resolution: 750x1334 at 326 ppi
  • Storage: 16GB, 64GB, 128GB
  • Camera: Rear - 8.0 MP, Front - 1.2 MP
  • Colours: Silver, Gold, Space Grey
  • Operating System: iOS 8

Does the hotly anticipated iPhone 6 live up to all the hype? With its elegant design, Retina HD Display and new iSight camera it just might.

iPhone 6 Plus

  • Released: September 19, 2014
  • Screen size: 5.5" Retina HD
  • Resolution: 1080x1920 at 401 ppi
  • Storage: 16GB, 64GB, 128GB
  • Camera: Rear - 8.0 MP, Front - 1.2 MP
  • Colours: Silver, Gold, Space Grey
  • Operating System: iOS 8

Big, beautiful and bloody brilliant, the iPhone 6 Plus is unquestionably one of the best phablets on the market.

Apple Pay

Released: October 20, 2014 in the US, July 14, 2015 in the UK

Apple’s contactless payment solution was launched in the US in October 2014 but didn’t hit the UK until July 2015. At launch, it could be used in dozens of franchises including McDonald’s, Nando’s, Subway and Starbucks.

Further reading: Apple Pay in the UK: All you need to know

8 June, 2015

In 2015 the App Store has 1.5 million apps and has amassed over 100 billion app downloads

September 9, 2015

Bill Graham Civic Auditorium, San Francisco

iPhone 6s & 6s Plus

"The Only Thing That's Changed is Everything."

Bigger, stronger and faster, the iPhone 6s and 6s Plus took centre stage in September 2015. They were the first Apple handsets to feature 3D Touch, a new feature that brought a new level of interactivity to their iPhone experience. Now iPhones utilise multi touch gestures and you can preview web pages and apps before opening them.

The iPhone 6s and 6s Plus also brought Live Photos, a new way of bringing your still images to life.

iPhone 6s

  • Released: September 25, 2015
  • Screen size: 4.7" Retina HD
  • Resolution: 750x1334 at 326 ppi
  • Storage: 16GB, 64GB, 128GB
  • Camera: Rear - 12.0 MP, Front - 5 MP
  • Colours: Silver, Gold, Space Grey, Rose Gold
  • Operating System: iOS 9

Faster and stronger plus a killer pair of cameras.

iPhone 6s Plus

  • Released: September 25, 2015
  • Screen size: 5.5" Retina HD
  • Resolution: 1080x1920 at 401 ppi
  • Storage: 16GB, 64GB, 128GB
  • Camera: Rear - 12.0 MP, Front - 5 MP
  • Colours: Silver, Gold, Space Grey, Rose Gold
  • Operating System: iOS 9

The biggest just got better.

March 21, 2016

Apple's Cupertino headquarters

iPhone SE

"A big step for small"

Apple calls the iPhone SE the “small phone that lives large” and it is tough to disagree. The iPhone SE featured the powerful A9 chip, 12-megapixel iSight camera that shoots 4K video and M9 motion co-processor all in the beloved 5s design.

iPhone SE

  • Released: March 31, 2016
  • Screen size: 4" Retina HD
  • Resolution: 640x1136 at 326 ppi
  • Storage: 16GB, 64GB
  • Camera: Rear - 12.0 MP, Front - 1.2 MP
  • Colours: Silver, Gold, Space Grey, Rose Gold
  • Operating System: iOS 9

Phenomenal cosmic power*, ity bity living space.

September 7, 2016

Bill Graham Civic Auditorium, San Francisco

iPhone 7 & 7 Plus

"This is 7"

The iPhone 7 is exactly what an iPhone should be. Sleek, powerful and at the same time familiar, the iPhone 7 and 7 Plus dramatically improve on core aspects of the iPhone experience.

The iPhone 7 has the longest battery life ever on an iPhone, a new pressure sensitive Home button and an improved retina display. It’s the first iPhone to meet the IP7 standard for water resistance.

iPhone 7

  • Released: September 16, 2016
  • Screen size: 4.7" Retina HD
  • Resolution: 750x1334 at 326 ppi
  • Storage: 32GB, 128GB, 256GB
  • Camera: Rear - 12.0 MP, Front - 7 MP
  • Colours: Rose Gold, Gold, Silver, Black, Jet Black
  • Operating System: iOS 10

Apple’s latest iPhone sports several improvements over last year’s iPhone 6s, but is it still worth an upgrade?

Alex ToddChris Barraclough Read our full review here »

iPhone 7 Plus

  • Released: September 16, 2016
  • Screen size: 5.5" Retina HD
  • Resolution: 1080x1920 at 401 ppi
  • Storage: 32GB, 128GB, 256GB
  • Camera: Rear - 12.0 MP, Front - 7 MP
  • Colours: Rose Gold, Gold, Silver, Black, Jet Black
  • Operating System: iOS 10

Apple’s mighty 5.5-inch iPhone 7 Plus, which boasts a new water-resistant design, powerful dual-lens camera and incredible performance

Alex ToddChris Barraclough Read our full review here »

Apple says goodbye to the headphone jack

September 7, 2016

In a decision Apple executive Greg Joswiak described as “brave”, Apple finally said goodbye to the 3.5mm headphone jack. The 3.5mm headphone port has been a mainstay of tech for 50 years, so Apple decided that it’s time for something new, audio via Lightning.

September 12, 2017

Steve Jobs Theater

iPhone 8

8

"A new generation of iPhone"

The iPhone 8 and 8 Plus are the next step in the evolution of the iPhone. Both models feature a New Glass and Aluminium Design, an improved Retina HD display, wireless charging as well as new dual and single cameras. Redesigned stereo speakers are also 25% louder, delivering throbbing bass and immersive sound.

The jewel in the crown for both the iPhone 8 and 8 Plus is the brand new A11 Bionic chip. The new A11 is incredibly powerful, pushing the boundaries of what a smartphone is capable of. The most exciting possibilities come of the form of Augmented Reality.

The iPhone 8 and 8 Plus are both optimised for Augmented Reality, which could be the future of not just games, but a whole host of different apps.

iPhone 8

  • Released: September 22, 2017
  • Screen size: 4.7" Retina HD
  • Resolution: 750x1334 at 326 ppi
  • Storage: 64GB, 256GB
  • Camera: Rear - 12.0 MP, Front - 7 MP
  • Colours: Gold, Silver, Space Grey
  • Operating System: iOS 11

iPhone 8 Plus

  • Released: September 22, 2017
  • Screen size: 5.5" Retina HD
  • Resolution: 1080x1920 at 401 ppi
  • Storage: 64GB, 256GB
  • Camera: Rear - 12.0 MP, Front - 7 MP
  • Colours: Gold, Silver, Space Grey
  • Operating System: iOS 11

One more thing...

September 12, 2017

Steve Jobs Theater

iPhone X

X

Apple has always had a mission to innovate and create an iPhone that’s all screen. With the iPhone X, they have finally realised that goal.

The iPhone X is comprised of a surgical-grade polished stainless steel frame, with a glass front and back that means it also supports Qi wireless charging. Its design is also IP67 dust and water resistant and it's the first iPhone to abandon the home button, instead opting for intuitive screen-based gestures for nearly all of its navigation.

The first iPhone changed the world and tech as we know it. With iPhone X, it looks like Apple is leading the way again. Such game-changing innovation lies in the TrueDepth Camera which enables the new Face ID security technology too.

iPhone X

  • Released: November 3, 2017
  • Screen size: 5.8" Super Retina HD
  • Resolution: 2436×1125 at 458 ppi
  • Storage: 64GB, 256GB
  • Camera: Rear - 12.0 MP, Front - 7 MP
  • Colours: Silver, Space Grey
  • Operating System: iOS 11

Animojis

People will love Animojis. Services like Snapchat, Instagram & Facebook are sure to make use of the TrueDepth Camera too.

Available as a pre-installed iMessage app exclusively on the iPhone X, users can record and send Animoji messages using their voice and facial expressions.

The TrueDepth camera captures over 50 different facial muscle movements and then animates your expressions to bring your message to life. You can be animated in 12 different Animoji, including a panda, alien, unicorn, robot and the infamous poop emoji. Which one will you choose?

"Your face is now your password"

The tiny bar at the top of the iPhone X houses the most sophisticated camera tech Apple has ever created. The TrueDepth camera projects 30,000 invisible dots to create an incredibly accurate depth map of your face. It’s more secure than Touch ID and with the aid of a neural engine inside the latest A11 Bionic chip, it can even learn to recognise you as your face changes over time.

The chances of a random person unlocking your phone are apparently one in a million.

What does the future hold?

In the time you have been reading this Apple have sold 0 iPhones and generated $0*

*Figures approx based on Apple Inc. Annual report 2014

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